Culture of Basketball Round-Up : Edition # 107

Lay-Up Youth Basketball

November 8th, 2024

This monthly feature is a collection of everything connecting the basketball community through music, film, design and more. You can stay up to date on the global Culture of Basketball landscape by subscribing to the Lay-Up CoB Round-Up 

This week’s quick hits 🔥

Watch 📺 - Sports Illustrated and Entrepreneur present The Playbook, a new series that brings together athletes and entrepreneurs to discuss sports, business and life. AT&T and the WNBA take fans Beyond the Bleachers for an inspiring journey. Plus, NBA XL features artist Briony Douglas, exploring her unique blend of basketball and surrealism in her iconic artwork.

Listen 🎙️ -  Convos With The W is a She’s4Sports video series connecting fans with inspiring WNBA players and leaders shaping the game. Bringing Home the W dives into the design process of the WNBA Toronto team’s identity with Dr. D’Wayne Edwards, and Paul George talks about his debut with the 76ers and his upcoming return to LA.

Read 📖 - The WNBA has exploded into a pop-culture force this year, with stars like Caitlin Clark, A'ja Wilson and Angel Reese leading the charge. Off-White has capitalized on the league's rising visibility by partnering with the New York Liberty as their official style curator in a landmark deal. Meanwhile, USC's JuJu Watkins has signed one of the richest shoe deals in women’s basketball history with Nike.

WATCH

LISTEN

Beyond the Logo

Bringing Home The W · Episode

READ

How the WNBA Became the Most Fun, Complicated, and Exciting League in Sports

Caitlin Clark! A’ja Wilson! Angel Reese! This year, women’s hoops emerged as a dominant pop-cultural force. But the road to sports-league supremacy has been long and winding. This is the inside story of how the W finally broke through.

Off-White partners with WNBA’s New York Liberty: Why it matters

The league’s latest fashion tie-up is a win-win.

USC Trojans' JuJu Watkins Signs Nike Shoe Deal, Richest In Women's Basketball

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe

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