Culture of Basketball Round-Up : Edition # 102

Lay-Up Youth Basketball

March 14th, 2024

This monthly feature is a collection of everything connecting the basketball community through music, film, design and more. You can stay up to date on the global Culture of Basketball landscape by subscribing to the Lay-Up CoB Round-Up 

This week’s quick hits 🔥

Watch 📺 - Explore how the creative elements of the game were the inspiration behind the facelift of a local Harlem artist’s court design, or tune into how Demar takes us beyond the court conversations with his new video series “Dinners With Demar” while staying on top of the mini-series that highlights the groundbreaking journey of women’s basketball.

Listen 🎙️ - From NCAA Women’s hoops superstar to rising rapper, this female hooper is making way for athletes to do both. Interested in new trends across NBA media media? These three basketball enthusiasts get us up to speed on the new era of basketball media consumption across the NBA.

Read 📖 - Look out Canada, first-round draft prospect for 2024 WNBA draft, becomes the first-ever Canadian student-athlete to enter an NIL agreement with the Adidas brand, while SLAM Magazine joins the NIL hoops scene with a new College apparel brand designed to broaden the reach across basketball Culture.

WATCH

ROOTED: Episode 2 - Growth

In a story powered by passion, the NCAA Presents Rooted Episode 2: Growth. Journey back through time as we explore the beginning of the Women’s game through the eyes of Geno Auriemma and Kim Mulkey.

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Bigger than basketball.
“Basketball is not the greatest thing ever in this world, there's people that are fighting way bigger battles than you are- but what you love to do, what you do every single day and the way you do it gives so much hope and inspiration to others and that's what attracts our fans.”

~ Caitlin Clark

LISTEN

‎Sloane Knows: Sloane Knows - Kelsey Plum On Her Journey To The WNBA on Apple Podcasts

Flau’Jae’s Off-Court Confessional

From NCAA star to rising rapper. Flau’Jae is making room for athlete’s to do both. "In school, I’ll spend six to seven hours in the gym. During the summer, I’ll spend six to seven hours in the studio."

How Basketball Media Consumption And Discourse Has Changed Over The Years. Plus, Giannis’s Place In NBA History | Real Ones

Logan, Raja, and Howard discuss how basketball and basketball media is consumed in the modern age.

READ

Breaking Barriers: Aaliyah Edwards Becomes First Canadian Student Athlete to Sign with adidas

Explore the groundbreaking partnership between adidas Canada and Aaliyah Edwards, the first Canadian student athlete to enter into a Name, Image, and Likeness agreement with the brand. Learn about Edwards' journey, adidas' commitment to equity and inclusion, and the impact on the sports industry.

Slam Acquires College Basketball Apparel Brand 19nine

Expansion into the apparel business stemmed from Slam magazine’s success among basketball fans and the company’s desire to broaden its reach in basketball culture.

Essentials: Paolo Banchero

Hypebeast meets up with Orlando Magic’s power forward and the No. 1 2022 NBA draft pick.

Courting Style: Five Times That Basketball Influenced Fashion

From court regulation turned collectible uniforms to the female figureheads blazing sartorial trails today, here’s a brief guide to basketball’s global impact on style.

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